How to Make Emails More Effective

  1. Best days to send e-mails are Wednesday, Thursday or Friday
  2. Subject lines should be about 5 to 8 words (under 40 characters)
  3. Avoid SPAM words such as “free, best-selling and guaranteed”
  4. Keep copy brief and to the point because readers only spend about 15-20 seconds per email
  5. Send test emails to yourself and colleagues for review before general distribution.