Creating Your Tagline

Taglines or slogans build your image. They help prospects quickly understand what you are all about. Here are some guidelines: 1) Make it short; 2) Have it easy to understand; 3) Give a promise; 4) Use “catchy” words. Start with your mission statement and narrow it down to a few words. Think about “We’re on your side so you’re in good hands to own a piece of the rock“.