Email Missteps

  1. Boring – Design colorful graphics to appeal to readers’ love of visual content
  2. Annoying – provide value in a way that fits into the needs and objectives of the audience
  3. Confusing – Have one clear call to action
  4. Simplifying – Best email campaigns keep design interface and messaging simple
  5. Targeting – use geographic, socioeconomic and demographic filters that refine your list.