Don’t Ignore Sales Fundamentals

I’m sorry to burst your bubble, but Facebook, Twitter, Text Messages and QR Codes don’t sell insurance. People do. Of course there are tools that can make things easier and more effective for agents, but social media will never replace the basics. Read “How To Win Friends and Influence People” by Dale Carnegie. It was written in 1936 and teaches you how Teddy Roosevelt, Henry Ford, Benjamin Franklin and a lot of other old people become successful long before the Mark Zuckerburgs of the world. Everything in this book is just as relevant today as it was 75 years ago.