Add Memorable Icons

Finally, jog visual memory with icons. Older people have a visual memory that becomes even better than verbal memory. Using icons, guarantee logos, Better Business Bureau logos, award icons and even coupons, which is a basic icon of the direct marketing industry helps increase your response. If you use a dotted-line coupon, when the person looks at the page, the icon sends a subliminal message that says, ‘We want you to do something. Look at this page and see what we want you to do.’