Direct Response Advertising

According to the Pew Research Center, in 2015 only 27% of adults 65 and over owned smartphones. While this number may be gradually increasing, it is a good indication that seniors live more of their lives in the offline world. This means you are going to have a hard time selling to seniors if you are relying only on mobile and internet marketing to reach them. If you want to reach the majority of your senior market, you have to use multi-channel marketing by targeting them offline . . . direct mail.