Facebook Advertising
Spend some money on Facebook advertising. Their average numbers are astounding: 1.49 billion monthly active users and 968 million daily active users. Obviously the content you post and share isn’t going to reach everyone. It’s not even going to reach all of your policyholders, but thanks to Facebook’s algorithm you will expand your reach.
Be a people person
Never stop networking, follow all leads, and participate in conversations wherever you find them. Don’t be afraid of the phone, internet, email, or face-to-face meetings.
Hosting Webinars
Host your own free webinar or partner with another business for twice the expertise (and twice the promotion power). Webinars are a great source of marketing leads.
Product comparison guide
It’s tough being a consumer with so many products to choose from. Help out prospects with a marketing comparison guide, especially if you have a series of product offerings for different requests. If you’re comparing your product with competitors, be objective and fair; but maybe show how your products are a better fit for their needs.
Keep social tabs on competitors
Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
Jerry Seinfeld's Key to Success
Writing one joke every day without fail. Habitual pursuits almost always improve because of sheer repetitive frequency. Rather than setting nebulous goals, consistent practice over time will provide you success.
Words and phrases you shouldn't use in business
“Whatever, totally, like, um, shout-out, oh my god, no worries, awesome, and any vulgar words.” These words make you sound unprofessional and not very intelligent.
Email Missteps
- Boring – Design colorful graphics to appeal to readers’ love of visual content
- Annoying – provide value in a way that fits into the needs and objectives of the audience
- Confusing – Have one clear call to action
- Simplifying – Best email campaigns keep design interface and messaging simple
- Targeting – use geographic, socioeconomic and demographic filters that refine your list.
A 2016 consumer study by the U.S. Post Office found
- 86% of consumers pick up their mail at the first opportunity
- 63% look forward to receiving mail
- 79% sort their mail at the first opportunity
- The average consumer spends an average of about an hour a week sorting and reading their mail
Be likable
When customers buy a service, they buy the people who perform it. They choose services based on their feelings toward the providers. Relationships with people providing the service, determines the perception of their service. The more a person is liked, the more capable that person seems.
Show clients you care
Reassure clients they are important to you every chance you get. Return calls quickly. Be on time for meetings. Send information when you promised to. These simple actions will show clients you care for them.
Rule of Three
People remember easier in groups of three. A list of more than three items seems to be overload for many people. When creating an advertisement or making a presentation, use three bullets and have each point consist of three words to impact your prospects’ recall the most.
Direct mail generates warm leads
If you’re a woman whose phones rings and the caller says, “Hi, you don’t know me, I’m Fritz. Want to go out for lunch?” What are the chances that will work? Cold calls cause cold shoulders. Use direct mail to warm up your prospects.
It's never good to bring bad news
Always use a positive approach in any of your marketing … general advertising, direct mail, or seminars. Never, ever have anything negative in your promotions. You’re selling a feeling. Make prospects feel good.
Personal Stories
Telling interesting stories about yourself will get prospects to remember you. They enable you to brand yourself without selling your services. Personal stories should be unexpected, memorable and lead to a point. Examples might include how you got into the business, how you solved a client’s unique problem or highlighting the personal nature of your business.