Regarding success
Author Marvin Phillips said it best, “The difference between ‘try’ and ‘triumph’ is just a little ‘umph’.”
Focus:
Many ads try to promote everything rather than focusing on a primary objective. You will get more attention by being single-minded in your promotions.
Behavior is different today.
Years ago, the top television program garnered about 31% of total audience viewership. Today the top program gets only about 5%. Daily time spent is now primarily on the phone (147 minutes/day), TV (113 minutes/day) and computer (108 minutes/day).
Rules of Marketing
Set goal, establish strategy, know audience, have objective, tell story, measure performance.
Make Your Headlines Powerful by Using
- Odd numbers
- Adjectives
- A list of reasons
- Starting with a verb
- Talking money
- Quotes
Promote your offer, not yourself
Many companies have their logo dominate their advertising, rather than their message. Keep the offer as the main attraction. People are more interested in what you can do for them, not how great you are.
Marketing is an emotional discipline.
As the recession fades into the past, customers who have been concerned about price are now looking for more than discounts, such as reputation, trust and positive experiences.