Video on the Net
1) Home Page- Most websites have media widgets for using videos. If not, access the admin section 2) YouTube – First timers may be limited to 15 minutes. Info provided includes number of clicks and demo graphics 3) Social Media- Distribute videos on Facebook and LinkedIn with a unique URL. REMEMBER: FINRA requires videos to meet compliance
Direct Marketing Tips
1) Put yourself on the mailing list to receive your own promotions 2) Postcards are read more than envelopes 3) Lumpy mail gets opened 4) Put your website on all mailing pieces 5) Use hand written notes 6) Include success stories 7) Repeat your offer at the end 8) Use captions under photos
Direct Marketing Tips
1)End a page in the middle of a sentence to encourage more reading 2)Put a picture of a phone by your phone number 3)Don’t mix type styles 4)Use sub-heads 5)Give a free gift to increase response 6)Minimize the use of buzz words 7)Make your offer easy to respond to 8)Personalize as much as possible
Handle Leads Appropriately (part II)
4) you have 30-45 seconds to engage a prospect’s interest- have an interesting “hook” ready to engage them with 5) Since not everyone is ready to buy right now – establish a “drip” program to keep your name in front of them 6) Don’t expect to close every lead – not everyone that inquires is ready to buy
Handle Leads Appropriately (Part I)
1) Don’t expect people to be waiting for your call 2) Ask prospects the reason they inquired to get a conversation started 3) Follow up on every lead like it’s the most important job you have to do
Dealing with negative on-line reviews
Whether it’s truthful or not, a negative on-line review is bad for business. Deal with it quickly. If it’s a legitimate complaint, respond with an apology and promise to improve if you can. If it’s bogus, don’t respond as it will draw more negative attention. People seldom look past the first page of search results for information, so move it to another page if you can to reduce its impact.
Buying Continuity
Once a buying decision is made, buyers continue to buy the same product or service. It’s easier for them to buy what they know and they’re accustomed to. It’s understood your best prospects are your current clients. So once a purchase is made from you, ask for an add-on sale right away.
Tired of Your Marketing Message?
Tired of Your Message? Don’t be. Your prospects see your marketing message far less than you do and also pay less attention to it than you do. Plus, they need consistency to remember a message. Keep to your standard message in all your promotions.
How to Attract Prospects
1) People act in their own self-interest. To get more referrals, give people something for their time and effort in helping you. 2) Give-aways must be relevant. Free gifts should relate to the subject matter. Otherwise they have diminished value to both you and your prospect. 3) Simplicity sells. Prospects must understand before they buy. Use plain English to make your offer easy to understand.
Depicting Baby Boomers in Today’s Economy
In today’s uncertain economy, Baby Boomers are looking for less sugar-coated optimism and more practical reality. Skip the images of older happy-go-lucky couples on the beach. Focus instead on practical solutions to real problems.
Address Objections Up Front
If you know your product has a flaw, address the issue up front in your sales presentation or advertising copy. Show why the flaw is minor and how it is overcome by your product’s other features. If you don’t address the issue, prospects may assume their objection to be a deal breaker. Then you would have no chance of making the sale.
Marketing Wisdoms
1) The biggest mistake you can make is fearing you will make one. 2) The person who makes no mistakes usually makes nothing. 3) Nothing is too small to know and nothing is too big to attempt.
“Do Not Call” Complaints
If someone inquires about your service, they may be called for up to three months, even if they are on the “Do Not Call” list. But “Do Not Call” complaints are rarely pursued according to a Dallas Morning News report. The Federal Trade Commission and the Federal Communication Commission jointly manage the “Do Not Call” list and caution consumers about limitations in jurisdiction.
Get a “Yes”
Prospects will respond with a “Yes” if you get them to say why they should want to do what you want them to do. Asking these questions will encourage them to change their thinking: 1) Why would you want to do this? 2) How ready are you to proceed? 3) Imagine you already have it. What would the positive results be? 4) What is important to you?
Successful Email
“Drip” on prospects monthly providing useful information and brand awareness. Highlight at least one call-to-action. Copy should be short, educational and relevant. Include info such as research reports, customer testimonials, and links to articles. This will build trust in you. Follow “Can Spam” laws which require an unsubscribe option, legitimate physical address and accurate “From” address.