Successful Omni-Channel Marketing

Customers should hear from you and be able to respond across many marketing channels including direct mail, telephone, email and social media. 80% of insurance and financial services companies polled by Target Marketing magazine said it was important their customers have a cohesive omni-channel experience. Responders said the key to improving omni-channel marketing is good customer data. Using clean, updated, targeted lists will contribute to your sales success.