Rules of Communication

  1. Simplicity – Average Americans read at the 8th grade level. Use short words and sentences.
  2. Brevity – Fast life styles mean people won’t think about lengthy messages.
  3. Credibility – People are misinformed many times. Keep your promises.
  4. Consistency – You won’t necessarily be heard the first time. Stick to your message.
  5. Novelty – If you aren’t different, you’ll dissolve into the mainstream.