Regarding product or service
People want to own your product or service, but they don’t want to feel they’ve been sold. It’s important not to use sales jargon in a presentation. For example, always refer to the prospect as “owning,” not “buying.”
People want to own your product or service, but they don’t want to feel they’ve been sold. It’s important not to use sales jargon in a presentation. For example, always refer to the prospect as “owning,” not “buying.”